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江铃探路公益营销

The 2^(nd) JMC Low-carbon in China Road-show Kick-off
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摘要 对比一些已经举办多年拥有成熟经验的公益营销活动,刚刚举办2届的"JMC轻卡低碳中国行"还略显稚嫩,这也意味着它拥有着很大的成长空间。 JMC kicked off its second' JMC Low-carbon Road-show' nationwide campaign recently. Comparing to that of last year, this year's event was quite larger both in participating numbers and frequency of activities and events, which had been recognized a productive pilot program for public welfare marketing among domestic commercial vehicle industry.
作者 于占波
出处 《商用汽车》 2013年第21期71-71,共1页 Commercial Vehicle
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