基于旅游纪念品开发的闽南特色文化鞋设计

Design on the Shoes with Mninnan Cultural Characteristics for Tourism Souvenirs

利用本土非物质文化遗产优势发展旅游纪念品是一举两得的好办法,既可以提升纪念品的文化内涵、彰显浓郁的地方文化特色,又可以保护和传承非物质文化。地方特色和文化,应是旅游纪念品的价值及核心竞争力所在。文化鞋体现着传统的工艺技术和现代的流行元素,在其设计上应该有更多的创意和地域特色。以闽南地区为例,在特色文化鞋款的设计开发方面进行探讨与实践,以使鞋类产品在人类生活方式和生活环境不断发生变化的时代,更加契合消费者的文化需求和心理需求,为消费者创造更多价值。

It is a good way that using local advantages of intangible cultural heritage to develop tourism souvenirs, not only enhance the souvenir culture connotation, displaying a rich local cultural characteristics, but also protect and inherit culture heritage. Local characteristics and culture, should be the value and core competitiveness of tourist souvenirs. Culture Shoes embodies the traditional techniques and modern pop elements, there should be more creative and regional characteristics in its design. As an example of Minnan area, the design of culture shoes products according to the requirements of customers which are frequently changing with the changes of life styles and living environment, and creating more value for consumers is discussed.