摘要
对9种健康科普期刊在新浪网开通微博的情况进行调查分析。结果表明,与《人民日报》《新周刊》等报刊相比,健康科普期刊界尚缺乏具有强大龙头示范效应的媒体微博,整体表现和影响力有待提升。经分析认为:对于实力雄厚的健康科普期刊,应抓住机遇,结合自身特点,整合内外资源,打造具有高度影响力的健康微博平台,使其从一个健康医疗信息的提供者,转变为以信息传递为中心的健康服务者,扩大线下发行,增加广告商、合作商的投入,从而增加新的经营增长平台。
Micro-blogs of nine kinds of popular health science journals at http： //www. sina. com. cn were investigated and analyzed. Compared with People＇s Daily and New Weekly, health science journals are short of otJtstanding micro-blogs with powerful influence. It is suggested that the leading health science journals should seize the opportunity, integrate all kinds of resources, enhance the influence of their micro-blogs, and attach importance to health service, so that it could amplify distribution and advertisement. The most important is to build up a new operating platform directly or indirectly.
出处
《编辑学报》
CSSCI
北大核心
2013年第6期584-587,共4页
Acta Editologica
基金
2011年广州市科普项目(广州市科信局)(2011KP033)
关键词
健康科普期刊
媒体微博
调查分析
health science journals
media micro-blog
investigation and analysis
