基于“教学做一体化”的高职《品牌管理》实训项目选择

Selection of Training Programs for Brand Management Based on "Integration of Teaching-Learning-Practice Model"

教学做一体化模式以培养职业技能为目标,注重训练学生的实际操作能力,"做"是该模式的核心。以教学做一体化模式为背景,分析了实训对于该模式的重要性,提出《品牌管理》课程选择实训项目的基本原则,并以此为指导确定了该课程的具体实训项目。

Integration of teaching-learning-practice model aims at developing students＇ vocational skills and attaches importance to their practical capability. Taking integration of teaching-learning-practice model as background, this paper analyzes the importance of training, puts forward the basic principles of selecting training programs for brand management, depending on which establishes several training programs.