新媒介环境下领导干部网络舆论危机公关策略与执政能力建设

The Internet Crisis Public Relations and Governing Network Ability Construction of the Officials under the New Media Environment

以社交网络、微博为代表的网络新媒介平台在赋予公众空前话语权的同时,频发的网络公共事件也给各级领导干部带来了前所未有的挑战,严重影响了各级党委政府的执政能力和形象。在新媒介环境下,人们使用网络日益常态化,涉及领导干部的负面舆情信息也日益增多,舆情传播方式呈现出新特点。本文在分析新媒介环境下涉及领导干部的舆情危机事件传播机制的基础上,提出了涉及领导干部网络舆论危机的公关对策,并就如何提高领导干部网络执政能力提出了建议。

Social networks and micro-blog as a kind of new media have given a greater voice to public, but also have taken a challenge to the government officials, because internet public events are affecting government ’s ability and image seriously. Under the new media environment, people use the Internet is becoming more and more normalized, the number of the officials’ negative public opinions is increasing, and the public opinion dissemination way presents many new features. Based on the analysis of the officials ’ negative crisis event propagation mechanism, this paper proposes some countermea sures to handle the internet public opinion crisis,and gives some suggests to strengthen the governing network ability.