新媒体对大学校园文化建设的影响及干预对策

Influence of New Media on the Construction of University Campus Culture and the Countermeasures

新媒体的出现和发展是大学校园文化建设过程中必须面对的时代背景,它使当代大学生的思想、生活、学习以及社会交往方式都发生了重大改变,同时也导致了信息监控难度增强、传播内容良莠不齐、冲击大学校园主流文化等问题。置身于新媒体时代之中,如何利用新媒体牢牢地把握住大学校园文化建设的主动权已经成为了现代高校亟待解决的问题。

For the development of compus culture, new media culture is the background which can not be ignoied. New media culture has changed the way of thinking, living, learning and social interaction of college students. But it also caused some problems, such as difficulties of controlling the dissemination of information, university mainstream culture is weaked. In the era of new media, how to use the new media and grasp the initiative firmly have becom~ urgent problems in modern universities.