企业的公民性再造与企业家的伦理身份

Reconstruction of Enterprise Citizen and Ethical Identity of Entrepreneur

作为企业"软实力"的企业公民与企业家伦理身份,是一个涉及企业的传统与现代,企业与社会、国家、生态环境等复杂关系的现代性话题。只有在与此相关的现代性语境中以一种辩护性、反思性方法才能深度解读什么是活生生的"企业公民与企业家伦理身份"。企业之所以成长为"公民",本质上是企业在现代国家转型与世界急剧变化叠加背景中重塑角色、责任和使命感的一种公民性再造。作为企业公民主导性主体的企业家,以"财富英雄"的伦理身份塑造着托起"中国梦"的民族精神。

Enterprise citizen and ethical identity of entrepreneurs as the soft power of enterprise is a modern topic which involves the complex relationships such as tradition and modernity, enterprise and society, state and ecological environment. It interprets deeply what is living enterprises citizen and ethical identity of entrepreneurs only by the defense and reflective method related to the modern context. The essence of enterprise growing as citizen is citizenship reconstruction of role, identity and valuable belonging in the double background of modern country transformation and rapid world change. Entrepreneur, as the ethical identity of wealth hero, is the subject of enterprise citizen shapes the national spirit to hold up 'China dream'.