论新疆会展业创新与产业升级

The Innovation and Industry Upgrading of MICE industry in Xinjiang

会展业被认为是高利润行业,且会展业给相关行业带来的影响不容忽视。新疆会展业的发展有利于新疆经济的转型和缩小与东部地区经济发展的差距,大力发展会展业并实现会展业的产业升级十分重要。目前新疆会展业在产业升级中存在的问题主要有市场化程度不够、展馆设施不足、会展人才缺乏以及服务体系有待优化。因而,今后可通过创新会展内容和形式、完善展馆软硬件设施、建立高素质会展人才队伍和强化会展工作的组织管理等举措推动新疆会展业的创新及升级。

The innovation and industry upgrading of Xinjiang MICE （Meetings, Incentives, Conventions, Exhibitions） industry are studied in this paper. Firstly, the effect of Xinjiang MICE industry to the transaction of Xinjiang economy and the gap between the east and the west is analyzed. Secondly, the related literatures about MICE and industry upgrading is reviewed, after that innovation, industry upgrading and the relationship between the innovation and industry upgrading of Xinjiang MICE are discussed. Thirdly, the existed problems of Xinjiang MICE industry upgrading are summarized, and the core of the problems is the lack of innovation. Finally, four suggestions for the innovation and industry upgrading of Xinjiang MICE industry are given based on the problems of Xinjiang MICE industry.