“歌仙”刘三姐旅游品牌形象构建思考

On the Construction of the Tourism Brand Image of the Third Sister Liu the Folksong Master

针对目前中国旅游品牌建设的现状及存在的问题,提出构建广西少数民族人文形象"歌仙"旅游品牌的概念。采用全局观的品牌整合、品牌综合化、品牌服务质量提升、多方位品牌推广、当地人民配合管理等方法,促进广西旅游品牌的发展。

In coping with existing problems in the construction of Chinese tourism brands, this paper puts forward an idea to develop the local tourism brand image： the third sister Liu the folksong master as an image of ethnic group in Guangxi. It also suggests some empirical methods like brand integration with a holistic view. brand comprehensiveness, improvement of brand service, brand promonon in all dimensions and the cooperation of management with local people to foster the development of Guangxl tourism brands.