存在论视域下的鲍德里亚消费社会理论

Baudrillard's Theory of Consumer Society from Ontological Perspective

鲍德里亚的消费社会理论将消费看作一种主动活动,而超越了以前将消费视为被动活动的理论,同样他把消费的对象聚焦于关系的消费上面,而不是物的消费,他也从整个社会结构和人的社会活动方面来考察消费活动,因此这种理论建立在新的存在论基础之上,具有新的存在论视域。鲍德里亚自以为已经超越了形而上学,然而最终他仍然投进了形而上学的怀抱。

According to Baudfillard＇ s Theory of Consumer Society, consuming is considered as an active activity. This has sur- passed some previous theories, in which consuming is treated as a passive activity. In addition, Baudrillard＇ s theory focuses consum- ing on relations instead of objects. This theory studies consuming actities from the whole social structure and social activities. There- fore, this theory is based on a new basis of ontology and thus opens an ontological perspective. Baudrillard considers by himself that he has transcended metaphysics, but he finally indulges in metaphysics.