基于碎片模型的社会化网络商务价值创造机理

Business value creation mechanism of social network based on fragment model

在线社交网络服务已成为个人或组织之间进行信息交换的主流方式。剖析了社交网络服务为企业用户创造商务价值的机理,借鉴"碎片—组织—再组织模型"对社交网络服务的服务过程进行刻画,将碎片分为普通碎片和商务类碎片,利用管道—过滤器模型分析两类碎片在传播过程中的相互影响,提出了商务碎片传播的四种机制。探讨了个人用户、企业用户、社交网络服务运营商三者之间协同进行价值创造的机理和典型的多层社交网络价值网模式,分析了影响价值实现程度的因素和决策手段。

Online Social Network Services （SNS） have become a dominate style facilitating the socially information exchange between people and organizations.The business value creation mechanism for enterprise users by Social Network Service （SNS） was analyzed.Through Fragment-Organization-Reorganization （FOR）,the SNS service process was described.The fragment was divided into common and business fragments,and the interrelationship of these two fragments in propagation process was analyzed by Pipe-and-Filter model.Four propagation mechanisms of business fragment were proposed.The value creation mechanism based on collaborations between personal users,enterprise users and SNS operators were emphatically discussed,and the typical multi-layer value network for better value creation was studied.The influence factors and decision making measures for value realization were theoretically analyzed and summarized.