主流意识形态传播与文化多元主义下的媒体自觉

Consciousness of Media in the Mainstream Ideology Dissemination and Cultural Pluralism

当前我国主流意识形态传播正面临着一些问题,社会文化的多元化在侵蚀着媒体对主流意识形态的坚定性,而市场化改革又大大增加了媒体的自主性,加之网络等新媒体的迅速发展,这一切都在威胁着主流意识形态的影响力。然而,传统的单方面依靠政府部门的管理显然已无法奏效。媒体应拥有对主流意识形态传播的自觉性即增强自我辨别力、自我约束力和自我调控力,在主流意识形态传播中发挥建设性作用。

Currently the dissemination of mainstream ideology in China is facing some problems. The diversity of social culture is eroding the constancy of the media in the mainstream ideology, and market-oriented reform has greatly increased the media autonomy. Apart from the rapid development of Internet and other new media, all is threatening the influence of the mainstream ideology. Yet the traditional administration is no longer work. Media should have self-conscious and have a constructive role in mainstream ideology dissemination.