湖南省武陵山片区文化创意产业融合成长的组织创新研究

具体分析湖南省武陵山片区发展及文化产业融合情况,发展武陵山片区文化创意产业融合成长趋势不断加强,但同时该地区文化创意产业融合成长的组织创新受到经济发展水平落后,文化创意产业地区发展失衡,创新观念不强,缺乏主动性等因素制约,提出应在组织文化、组织经营理念、组织管理方式几方面内容创新并选择合适的组织创新模式。

Through the specific analysis of Hunan Wuling Mountain Area development and fusion, cultural creative industry in- tegration trend growth continuously strengthen in Wuling Mountain Area. At the same time, the region culture creative industry convergence growth of organizational innovation is restricted by backward of economic development, cultural creative industries regional development imbalances, concept of innovation is wear, lack of initiative factors and so on. We should innovate in the organizational culture, organizational management concept, organization and management mode and choose the suitable model of organizational innovation.