湖北省地方高校大学生体育消费现状调查与分析

Investigation and Analysis of the Current Situation on Students' Sports Consumption in Local Colleges and Universities in Hubei Province

本文通过文献资料法、调查法及数理统计法等研究方法对湖北省部分地方高校大学生体育消费的意识、动机、水平、结构及满意度等进行调查研究,分析影响地方高校大学生体育消费的主要因素,为引导地方高校大学生树立正确的体育消费观,增强大学生体质健康,合理进行体育消费提供理论依据。

The paper, by means of literature research, questionnaire and mathematical statistics, inves- tigates students＇ sports consumption consciousness, motivation, level, structure and satisfaction in local colleges and universities in Hubei Province, analyzes the main causes that affect local college students＇ sports consumption so as to provide theoretical basis for the guidance of the local college students＇ establishment of reasonable and correct concept of sports consumption and thus enhance students＇ physical health.