摘要
定位是指品牌在顾客大脑里建立地位。定位是一种方法论,它贯穿于整个营销过程,决定了市场竞争的成败。本文从品牌作为商业竞争的基本单位入手分析,明确定位是以消费者大脑为中心,解析品牌定位攻心战略的三个层次。
Positioning means the place the brand takes in customer＇s mind.Positioning is a method theory that is through the whole process of marketing and decides the result of market competition.This paper discusses it from brand that is the basic unit of business competition,makes clear that positioning is based on customer＇s mind and analyzes the three level of brand positioning strategy.
出处
《天津职业院校联合学报》
2013年第9期53-55,共3页
Journal of Tianjin Vocational Institutes
关键词
定位
品牌
市场营销战略
positioning
brand
marketing strategy
