高科技企业创新生态系统技术标准许可定价策略研究

The Pricing Policies of Technology Standard in Innovation Ecosystem Consisting in High-tech Enterprises

面向客户需求,以凸显专利池特征的技术标准为创新耦合纽带,由具有显著交叉网络外部性的高科技企业在全球范围内形成的基于构件/模块的知识异化、协同配套、共存共生、共同进化的技术创新体系具有类似自然系统的一般生态关系特征,可视为一种创新生态系统。技术标准作为技术创新耦合的结构、界面和测试规则,具有网络外部性、用户锁定效应、专利池、规模经济性等特征。结合技术标准特点,发现技术标准定价策略有歧视定价、捆绑定价、交叉补贴定价与非对称定价4种。

Innovation ecosystem of high-tech enterprises is a knowledge difference, coexistence and coevolution innovation system based on technology standard and component/module from consumers demands perspective. As the structure, in- terface and test rules of technological innovation coupling, the technology standard has the characteristics of network ex- ternality, users lock-in effect, Patent Pool and economy of scale. Based on these characteristics, pricing policies for tech- nology standard are discrimination, bundling, cross subsidization and unsymmetrical.