基于文化人类学视角的民俗旅游的理解与认知——以乔家大院木雕为例

Understanding and Cognition of Folk Custom Tourism from the Perspective of Cultural Anthropology——Taking the woodcarving of Qiao Family courtyard as examples

旅游者对异地民俗文化的追求,使得民俗传统文化备受瞩目。运用文化人类学理论解读民俗旅游,并采用田野调查法,对乔家大院木雕建筑进行调查研究,分析各种木雕装饰的内容,挖掘木雕艺术诠释的文化内涵和渗透的民俗思想。在文化人类学视角下进一步加深对民俗旅游的理解和认知:民俗旅游彰显人类文化;民俗旅游传递人类文化;民俗旅游丰富人类文化。指出民俗旅游的开发应以文化人类学理论为指导,实现民俗旅游对人类文化的传递与升华。

Nowadays much attention has been devoted to the research on folk tradition culture. With a view to enabling tourists to better understand folk cultures of different places, this paper, applying the theory of cultural anthropology to the interpretation of folk custom tourism, taking the woodcarving of Qiao Family courtyard as examples, and using the method of field investigation, analyses adornments in Qiao Family courtyard and excavates the cultural connotations embodied in woodcarving art and folk thought permeated in it. From the aspect of cultural anthropology, folk custom tourism can highlight, transmit as well as enrich human culture. It is concluded that folk custom tourism should be developed under the guidance of cultural anthropology, in the hope of inheriting and subliming human culture.