期刊文献+

主观消费风险攀升背景下消费行为的异化

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摘要 主观消费风险认知水平和客观消费风险本身明显攀升之后,消费者主观消费风险认知水平和客观消费风险本身的差距也呈扩大之势,并影响了其正常的消费行为。在这种情况下,引导我国消费者正确理解和建构消费风险,安抚消费者的负性情绪反应,以有效防止消费恐慌泛化等,进而引导其消费行为正常化就十分迫切而重要。
作者 何清
出处 《商业时代》 北大核心 2013年第33期4-5,共2页 Commercial
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参考文献11

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