消费者报复行为的实证研究

An Empirical Study on Vindictive Acts from Consumers

在存在商家欺骗的情况下,消费者的报复是难以避免的。那么这种报复与年龄有关吗?如果有关,是否年轻消费者相对年长消费者更容易产生报复行为呢?文章的实证研究表明,年龄与消费者的报复行为之间存在着显著的相关性,而且年轻消费者相对年长消费者更容易产生报复行为。

In the presence of merchant fraud case, the vindictive act from consumer is difficult to be avoided. Is the act re- lated to the age of the consumer？ If so, are the young consumers more likely to take vindictive acts than older consumers？ The paper makes an empirical study. The results show that there is a significant correlation between age and the revenge be- havior of consumers. Furthermore, the young consumers are more likely to take vindictive acts than older consumers.