地方网络媒体的舆论现状与引导策略探析——以衡阳市为例

Analysis of Current Situation and Guidance Strategies of Public Opinion in Local Network Media——Take Hengyang City as an Example

地方网络媒体在当前舆论格局中扮演着重要的角色,但其舆论引导现状并不容乐观。加强地方网络媒体的舆论引导必须掌握网络的特点,突出地域优势,拓宽地方信息源渠道,掌握舆论主动权,注重舆论引导策略的运用。

The Iocal network media plays an important role in the current pattern o{ public opinion, but the situation is not optimistic. Strengthen the guidance must grasp the characteristics of the network of local network media, prominent regional advantages, expand the local source of information channels, grasp the media initiative, and pay attention to the use of the public opinion guidance strategy.