乡村旅游创新体系构建研究

Research on Innovation System of Rural Tourism

对中国乡村旅游产业的发展现状及问题进行了总结,指出乡村旅游产业创新乏力、效益低下、产品品质一般等一系列问题。对比欧美以及乡村旅游发达国家和地区,中国的乡村旅游依然比较落后,还处于产业发展的初级阶段。结合乡村旅游发展创新理论的研究现状,认为中国解决乡村旅游发展问题的关键在于建立乡村旅游创新体系,并从乡村旅游产业的发展规划、发展政策、企业经营管理等3个方面创新内容进行了相应的分析,希望对未来乡村旅游产业的创新发展提供借鉴意义。

The author summarized Chinese rural tourism industry development situation and problems, and pointed out that the rural tourism industry lacked innovation, efficiency was low, the product quality was general and a series of problems. Contrast in Europe, America and rural tourism developed countries and regions, Chinese rural tourism was still backward, was still in the initial stage of development of the industry. Combined with the development of rural tourism innovation theory research, the author considered that the key to solve Chinese rural tourism development was to establish the rural tourism innovation system, and analyzed innovation content of the rural tourism industry development planning, development policy, the enterprise management. The author hoped to provide reference for the future rural tourism industry＇ s innovation and development. According to the Chinese rural tourism industry development present situation and the innovation theory of the research, this paper proposed for the first time the rural tourism innovation system construction, attempted to rural tourism industry development planning, development policy and business management three aspects of innovative research, and constantly carry on the further elaboration, hoped to provide reference for the future rural tourism industry＇ s innovation and development.