浅析政务微博与政府形象建设

On Government Micro- blog and Construction of Image of Government

通过对"成都发布""问政银川"和"平安北京"三个政务微博的分析,探究政务微博的特色和不足,从而浅析微博时代下政府形象建设这一课题。新媒体环境下,树立良好的政府形象,须坚持线上和线下活动相结合;以线下活动为基础和后盾,以线上活动为媒介。以打造服务型政府,为人民服务为立足点,以具有高度吸引力的政务微博作为传播载体,从而树立积极阳光的政府形象。

This paper discusses the characteristics,the advantages and disadvantages of government micro -blog through the a- nalysis of three micro- blogs Chengdu Released, Politics of Yinchuan, Safe Beijing. It analyzes the problem of government image construction in the micro - blog era. For shaping a good image of government , we must adhere to the principle of combining the on- line with the offline activities ; Activities under the line plays a fundamental role and the online activity is taken as the communica- tive medium and the carrier of news . We should establish a service - oriented government through the government micro - blog , constructing a positive and sunshine image of the government.