导游服务质量问题分析与解决途径研究

Problem Analysis and Countermeasure Research on the Quality of Tour Guide Service

为了解决导游服务中出现的问题,提高导游服务质量,采用问卷调查的方法,以导游服务质量现状为切入点,从客观和主观两大方面分析了导游服务质量问题出现的原因,进而提出解决问题的途径。对我国导游行业健康、有序地发展,有一定的理论价值和现实的指导意义。

In order to solve the problems in tour guide service and improve its quality, in this paper, the question- naire method is used to analyze the causes of the quality of tour guide service from objective and subjective aspects, and finally some solutions to the problems are p improve the quality of tour guide service as soon as In order to develop the tourism industry orderly, we must possible.improve the quality of tour guide service as soon as possible.