旅游转型背景下百色市旅游节庆发展新思路

New Thoughts on the Development of Tourism Festivals in Baise City under the Background of Tourism Transition

百色市作为后发展地区,旅游节庆开展外受旅游转型客观形势的影响,内受自身经济社会发展滞后的制约。面对普遍存在的旅游节庆缺乏规划、市场运作程度低、创新不足、节庆产品相对缺乏等问题,百色市应对节庆进行充分评价、科学规划,采取分阶段发展的思路,在较长时间内采用"政府主导、企业运作、社区参与"的模式、深入挖掘地方文化内涵、培育和创新旅游节庆产品及相关节庆产业,多层次进行优化升级。

Baise is a developing area, and the development of tourism festival is affected and restricted by tourism transition and economic and social development. There are some problems existing in the tourism development, such as lacking of planning, lower degree of market operation , insufficient innovation and fewer festival products and so on. The government of Baise City should take some effective methods to evaluate and plan the tourism festivals. The thoughts of staging development should be taken, which adopts the mode of government-leading, enterprise- operation and community-participation, so as to thoroughly excavate the local cultural connotation , cultivate and innovate the tourism products and festival-related industries, and optimize and upgrade the development of tourism festival.