高科技产业新产品定价策略研究——基于系统动力学

Research on Pricing Strategy for the High-Tech Sector——Based on the System Dynamics

新产品的开发对于高科技产业来说日趋重要,需要不断的努力和巨大的市场意识,系统的价格监测对于分割市场和合理配置资源具有很重要的意义,企业应该认真考虑以确定最优定价策略。本文在不同竞争环境下建立了不同定价策略对企业综合影响的系统动力学模型,在对模型模拟分析的基础上,研究了不同定价策略对企业的影响。结果表明,高科技产业新产品采用撇脂定价策略相对于渗透定价策略具有更大的优越性,并根据企业实际的定价能力,适当地延长撇脂时间和增大撇脂价格可以带来更大的经济效益。

The development of new products within the high-tech sector becomes more and more important, and need cons-tant effort and huge market consciousness. As the system price monitoring having very important significance for the segmentation of the market and the rational allocation of resources, enterprises should seriously considered to define the optimal pricing strategy. This paper established the system dynamics model of enterprises comprehensive effects under the different pricing strategies according to the different competitive environment. Based on the analysis of the simulation results , study the influence of different pricing strategies to enterprises. The results show that skimming pricing strategy has more superiority to new products of the high-tech industry, compared with the penetration pricing strategy, moreover, extending the skimming time and increasing the skimming price properly can bring greater economic benefits according to the enterprise actual pricing power.