宜宾市发展文化创意产业的必然性及SWOT分析

SWOT Analysis of Culture Creative Industry in Yibin

文化创意产业是以智力创造为核心的新兴产业,呈现出高知识性、智能化、高附加值、高融合性的特征。宜宾是著名的中国历史文化名城和酒都,是长江上游开发最早、历史最悠久的城市之一,具有支撑文化创意产业发展得天独厚的资源、历史底蕴和政策条件,应该充分应用经济实力、文化资源、城市竞争力优势,区域、人才等劣势,抓住政策、市场机遇,积极克服国内外文化产业竞争和融资困难及知识产权保护乏力方面的威胁,加快发展文文化创意产业,大力促进宜宾产业结构调整和优化升级,追求更大的社会效益和经济效益,提升宜宾城市的整体形象和核心竞争力。

Culture creative industry is an intellectual creation centered and newly emerging industry, featuring intellect, intelligence, value added, and integration. As Yibin, the city in the upper-stream of Yangtze river, is widely recognized for its long history and liquors, it boasts unique resources and government support to develop cultural creative industry. We may leverage on its strengths in economy, cul- ture, geographical location, a strong pipeline, and city competitiveness and use opportunities offered by government policy and culture market. That is how we seek to meet the challenges of fierce competition, inaccessible financing, and weak IPR protection in the cultural creative industry and boost its growth. By doing so, we try to upgrade Yibin＇s industrial structure for greater economic returns and build on its image and core competitiveness.