创意农业视角下“长株潭”农业旅游发展的SWOT分析

SWOT Analysis of“Chang-Zhu-Tan”Area Agricultural Tourism Development under the Perspective of Creative Agriculture

运用SWOT分析法对"长株潭"创意休闲农业旅游发展具备的内外部条件进行分析和判断,指出它既有区位和自然条件优越、农业科技条件突出等优势条件,又有政府与"两型社会"平台的外部支持;但也存在产品缺乏创意和文化内涵,生态环境破坏严重等不利因素。强化创意农业理念的运用以加快产品的提质升级将是"长株潭"地区休闲农业旅游可持续发展的重要途径。

By analyzing the internal and external conditions of agriculture tourism development in ＂Chang-Zhu-Tan＂ area based on the SWOT method,it was pointed out that it has the advantages of location,superior natural condition,technological condition and the external support of the government and ＂two-oriented society＂ platform,but also has the disadvantage of lack of creativity and the cultural connotation.In a word,by strengthening the concept of creative agriculture to upgrade the tourism product quality will be an important way of the sustainable development of leisure agricultural tourism in ＂Chang-Zhu-Tan＂ area.