新建本科院校竞争策略分析——基于波特的五种竞争力分析模式

Strategy Analysis on Competitiveness in New Undergraduate Colleges:Based on Michael E.Potter's analytical model of 5 competitive forces

运用迈克尔波特从产业经济学提出的五种竞争力分析模式,探讨影响新建本科高校竞争力的因素,并提出通过加快教育国际化的步伐以应对潜在竞争者的威胁;合理规划教学课程及加强内部公关以应对购买者议价力量;促进产学合作、提升自筹经费能力、提高经费使用效率及发展政府关系以应对供应者议价的力量;充实信息设备、设立远距教学的机构及提升教师信息素养以应对替代性产品的威胁;招收优质生源建立自身的办学特色等的高等院校的竞争策略。

Based on the five competitive forces analysis model proposed by Michael E.Porter from industrial economics,this paper explores the factors that affect the competitiveness of the new undergraduate college,and proposes to accelerate the pace of internationalization of education to respond to the threat of potential competitors;rationally plan the teaching curriculum and strengthen internal public relations in response to the bargaining power of the buyer;promote university-industry cooperation,enhance self-financing capacity,improve the efficiency of the use of funds and develop government relations in response to the bargaining power of suppliers;enrich information equipment,establish distance learning institutions and enhance information attainment of teachers to deal with the threat of alternative products;recruit high-quality students to foster their own school characteristics.