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当前我国社会广告诚信问题

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摘要 吴铁、朱瑞波在《理论导刊》2013年第5期撰文认为,日益泛滥和触目惊心的伪劣广告,不断拷问着广告的诚信,消蚀着其所应有的社会与经济价值。当前广告诚信缺失与广告媒体、广告法规、广告客户及消费者自身不无关系。重塑广告品牌声誉,回归广告诚信本质,不仅应加大广告法规的宣传与普及,更应完善广告法规,规范广告代言主体,增设纠错与退出机制,加大惩戒力度,以使广告发挥其应有的功能。
出处 《公安研究》 2013年第12期85-85,共1页 Policing Studies
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