利用名牌战略开拓和发展销售市场

To Open up and Develop the Sales Market by Taking Famous-Brand Strategy

随着社会主义市场经济的不断发展 ,一些商品出现了颇具规模的买方市场。消费者购买商品时更多地注重商品的品牌。目前 ,越来越多的跨国公司携其名牌大举进入中国市场 ,国货面临严重的挑战。因此 ,建造自己的名牌不仅是企业的经营活动 ,也是发展民族工业的当务之急。

With the increasing development of Market-Based Economy in China,a large scale buyers’ centred market has emerged.The consumers concentrate more and more on brands of products when purchase. Furthermore,with the transnational corporations’ invading chinese market,home-made products’ manufacture are facing serious threat and challenge.Thus,creating our own famous-Brands are not only the work of the enterprise,but also the urgent task our nation need to do for forther development of national industry.