用户满意战略与企业战略的对比研究

Contrasting Study on Customer Satisfaction Strategy and Organizational Strategy

本文从用户满意理论的形成与发展入手 ,对用户满意战略和组织的一般战略进行了四个方面的对比分析 ,并在此基础上得出结论 :在现代市场环境下 ,用户满意战略是成本领先和差异化战略的升华与发展 ,是通过追求组织——用户的双赢效果而获取长期竞争优势的最佳战略。

From the analysis of the formation and development in customer satisfaction theory,the article discusses the relationship between customer satisfaction strategy and organization strategy in four aspects.Furthermore,the conclusions that CS strategy is the sublimation and development of the cost leadership strategy and the differentiation strategy and is the optimum strategy by which organizations can obtain competitive predomicance in order to pursuit two-win of enterprise with customer are presented.