摘要
从OTT TV的概念、发展历程、监管政策和产业链格局、与IPTV的区隔与联系,及其未来的发展机会与挑战等角度深度剖析OTT TV业务本质,从而多角度地呈现出OTT TV的真实全貌,以供业界参考。
Firstly, summarized the concept, the developmentprocess and the regulatory policies of the OTT TV service. Secondly, analyzed its industry chain structure and the role of parties. Thirdly, compared its segmentation and contact with the IP- TV, internet TV and other services. Finally, proposed the future development opportunities and challenges of the OTT TV service, thus showing a multi-angle analysis of the nature of the OTT TV service.
出处
《电信网技术》
2013年第11期24-28,共5页
Telecommunications Network Technology
