试论小企业的市场营销观念与策略

Marketing Strategies of Small Enterprises

目前，小企业在国民经济发展中起着极为重要的作用，他们的发展已成为政府和经济界人士关注的热点。从市场营销的角度阐述小企业应有的营销观念和营销策略，树立正确的营销观念和营销策略，是小企业生存和发展的基础和关键。

The viewpoint to develop small enterprises at full steam has been widely recognized by the society and has become the hotspot noticed by government officials and economic specialists.Small enterprises greatly act on the development of national economy.From the view of the selling strategy of small enterprises,in this paper it is explained that selling concepts and selling strategies are the basis and key of small enterprises survival and development.