基于自媒体的旅游景区营销策略研究

Research on the Marketing of Tourist Attractions Based on We Media

自媒体是互联网技术发展和Web2.0应用不断深入的基础上发展起来的一种媒体形式,实现了传播者与受众合一。自媒体营销改变了旅游景区的营销模式,解决了旅游景区营销中存在营销手段单一、市场竞争力不强等问题。以景区营销为核心,采用自媒体旅游景区营销,根据自媒体和旅游景区的内在关联性,更主动的方式和游客互动,可以提高景区营销效果。

We media,as the result of the development of internet and the application of Web 2.0,combine the transmitter and the audience. The marketing of we media have changed the marketing form of tourist attractions, solving such problems as sole marketing method and weak competitiveness. By adopting we media marketing and the more interactive way with the tourists, a better marketing effect could be achieved.