摘要
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to the reputations of retailers and brands and that customer satisfaction has been negatively impacted by textile changes in clothing. Consumers report that apparel fabrics are thinner （63%）, clothing does not last as long as it once did （59%）, and clothing typically made with cotton is now made with other fibers （55%）. In an increasingly transparent market environment, such negative customer experiences could make sustaining competitivenessmore difficult for the global apparel industry.
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases.Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to the reputations of retailers and brands and that customer satisfaction has been negatively impacted by textile changes in clothing.
