大学生创业教育满意度形成机理研究——基于PLS结构方程模型的实证分析

Study on the Satisfaction Formation Mechanism of College Students' Entrepreneurship Education——Based on the PLS Structural Equation Model

在构建大学生创业教育满意度形成机理理论模型的基础上,利用已修完全部创业教育课程的扬州大学2010级885名本科生的调查数据,采用PLS结构方程模型分析法对大学生创业教育满意度的形成机理进行了实证检验。结果显示:学生期望正向影响大学生对创业教育的质量感知、价值感知和满意度;但大学生对创业教育的教学质量感知和实践活动质量感知未能直接显著影响其满意度,而是通过正向显著影响其创业教育价值感知间接影响其创业教育满意度。因此,高校创业教育活动的开展与实施须以学生的创业教育价值感知提高为前提。

Based on building the theoretical model about the satisfaction formation mechanism of College students＇ entrepreneurship education, using the data from 885 undergraduates in Yangzhou university, and applicate the PLS Structural equation model to do an empirical test to the satisfaction formation mechanism of College students＇ entrepreneurship education. The result shows that students hope has a positive influence on the quality awareness, value perception and satisfaction, but the students＇ teaching quality awareness and practice quality awareness to entrepreneurship education do not have a direct Significant impact on their satisfaction, they made an indirect effects on the College students＇ entrepreneurship education satisfaction. So, the implementation of entrepreneurship education should based on the improved value perception of students.