民族文化主题酒店营销策略研究

Study on the Marketing Strategy of National Cultural Theme Hotel

酒店业竞争的暗潮此起彼伏。为了在竞争中获取一定的优势,营销成为酒店竞争当仁不让的利器,众多酒店对营销的关注上升到前所未有的层次。与其他普通酒店相比,民族文化主题酒店具有鲜明的经营风格,因此酒店的营销策略也有所不同。介绍了民族文化主题酒店的由来和发展,在对民族文化主题酒店认识的基础上详细探讨了酒店营销策略的五部曲。

the hotel industry competition appearing as one falls. In order to obtain the advantage in the competition, marketing as a tool for hotel competition certainly, numerous hotels focus on marketing to hitherto unknown level. Compared with other ordinary hotel, ethnic culture theme hotel has a distinctive style of operation, so the hotel marketing strategy is also different. This paper briefly introduces the origin and development of minority culture theme hotel, based on ethnic culture theme hotel of hotel marketing strategy is discussed in detail the five steps.