从产业继承人到特权代表者:“富二代”媒介话语的建构与变迁(2004-2012)

From Enterprise Successor to Privilege Possessor: The Construction and Development of Media Image of the "Rich Second Generation"(2004-2012)

本研究发现,九年来媒介主要将"富二代"建构为三个层次的话语:首先它是一种社会群体身份;第二它是重大焦点事件中的主角人物;第三它是各种社会问题的镜像。这三个层次上的意义是相互渗透和彼此转换的。2004年,"富二代"首先作为"产业继承人"这一专业性经济符号出现,2009年之后,由于"富二代"犯罪等焦点事件的发生,这一话语引发了社会全面关注。"富二代"话语主题较为多样,其评价倾向不能简单地以"仇富"情绪来解释。"富二代"已经成为媒体质疑特权,警示阶层固化,宣泄社会焦虑的载体。

In this study we found that media discourse constructed ＂Rich second generation＂ phenomenon at three levels, which are interlinked and.interpenetrated. First, it was symbolized as a virtual status of a social group. Second, it played a key role in notable events. Third, it reflected a variety of social problems.The analyses indicated that ＂Rich Second Generation＂ emerged as an economic symbol to portray the enterprise successors in 2004. After 2009, accompanied by the increasing crime coverage of this group, the ＂Rich Second Generation＂ issue became a serious social concern. The topics in media coverage of the ＂Rich Second Generation＂ has varied; We should not simply attribute the phenomephnon to the resentment of the rich, instead we found that the media were using this symbol as a medium to question the privilege and unfairness as well as to act out social anxiety.