新形势下煤炭营销的发展趋势探讨

Development Trend of Coal Marketing Under New Situation

长期以来,我国煤炭企业对市场营销方面的研究并不重视。但随着我国工业的快速发展,煤炭需求量进一步加大,而煤炭企业数量的缩减,并存在地区性和结构性的不平衡的问题,以及国家宏观经济政策的影响,使煤炭企业必须要学会运用市场营销的策略赢得市场竞争的胜利。文章针对我们国家目前煤炭企业的营销现状进行了简要分析,分析探讨了煤炭营销的发展趋势。

For a long time, China＇s coal enterprises do not attach importance to me researcn on marketing. But with the rapid development of our country industry, the coal demand increase, and decrease in the number of coal enterprises, and regional and structural imbalance problem, and the influence of national macroscopic economic policy, make the coal enterprise must to learn how to use marketing strategy to win the competition in the market. Aiming at our country current marketing present situation has carried on the brief analysis of coal enterprises, this paper analyzed the development trend of coal marketing.