可持续发展视域下的煤炭企业营销模式改革

Sustainable Development of Coal Enterprise Marketing Mode Reform Sight

随着环境问题与资源问题的严峻性不断加剧,可持续发展理念成为世界人民寻求生存与发展的必由之路。煤炭在我国的能源消费中占据着重要地位,关系着我国企业与居民生活质量的持续发展与提高。文章从可持续发展角度对煤炭企业改革的必要性、企业发展存在的营销问题进行了分析,提出了相关营销模式改革方案,从而为煤炭企业的可持续发展提供可行建议。

With the growing seriousness of the environmental problems and resource issues, the concept of sustainable development has become the only way for the people of the world to seek survival and development. Coal occupies an important position in China＇s energy consumption, sustainable development and improvement of the relations with Chinese enterprises and the quality of life. This paper from a sustainable development perspective on the need for reform of the coal enterprises, enterprise development marketing analysis, and related marketing model reform program, and to provide for the sustainable development of the coal enterprises feasible proposals.