摘要
针对零售商开展预订团购业务期间的各项决策进行分析。给出了预订团购期间,零售商团购及开展团购时商品的普通售价的最优定价决策,证明了团购可以给零售商创造更多的利润、且有利于零售商扩大其市场占有率,增强竞争力。说明了零售商保证预订团能够最终成团的必要性,并对预订团能够成团的规模设定给出明确的标准。最后,用数字例子对文中的结论进行了具体分析。
In this paper, we analyze retailers＇ decision-making while a booking group purchase （BGP） is being made. We present the retailer＇s optimal pricing decisions of group purchase （GP） and ordinary selling while the BGP is going on. It is proven that GP can not only create more profit for the retailer, and is also conducive to expanding its market share and enhancing its competitiveness. We illustrate the necessity to guarantee the BGP ultimately to be a GP, and offer a clear scale setting standard for BGP. Finally, a digital example is given to analyze the conclusions.
出处
《系统工程》
CSSCI
CSCD
北大核心
2013年第11期73-77,共5页
Systems Engineering
基金
国家自然科学基金资助项目(71272085)
教育部人文社会科学研究规划项目(12YJA630135)
中央高校研究生科技创新基金资助项目(CDJXS10020001)
关键词
定价
预订团
团购
Pricing
Booking Group Purchase （BGP）
Group Purchase （GP）
