秦汉时期饮食经营策略

On the Diet Strategy of Qin and Han Dynasties

秦汉时期饮食业经营范围不断扩大,饮食商业种类较之前不断增加,这都与当时饮食经营者所采取的营销策略密切相关。贱买贵卖、薄利多销、注重商品质量等经营理念,自有品牌、美女当垆与其他形式的广告宣传,预测行情看准时机,吸取以往失败的经验等都是当时非常重要的经营策略。考察秦汉时期饮食业经营策略,不仅可以了解彼时的经济面貌、经营者的心理及其所具备的思想基础和民风民俗等,而且对我们当下的经营者也有很多启示。

In the qin and ban dynasties, catering business scope expands unceasingly. Buying in low price selling in high price,predicting certain time, absorbing the previous experience of failure and so on are the very important strategy at that time.Investigate qin and ban dynasties catering business strategy, we can not only know more about the economic outlook, operator＇s psychological and ideological basis and folk customs, etc; our current operators can have a lot of enlightenment.