摘要
信息技术的创新促使媒介技术的进步与变革,媒介变革引致媒介化社会的来临。媒介化社会媒介对舆论的引导起着重要作用。从舆论引导的效果来看,需要注意舆论的隐性效果和舆论领袖在舆论引导中的作用。
Advances in media technology and innovation result in innovation of information technology. Media and technology progress cause the coming of media society. Media plays an important role in the guidance of public opinion in media society. From public opinion guidance effect, it is necessary to pay attention to public opinion and opinion leaders in the introduction of recessive effect guide role.
出处
《皖西学院学报》
2013年第6期99-102,共4页
Journal of West Anhui University
基金
国家社会科学基金项目(11CXW035)
关键词
媒介变革
舆论引导
媒介化社会
the media change
public opinion guidance
media society
