行为导向教学法在二本院校市场营销专业教学中的应用

Application of Behavior Oriented Teaching Method in Marketing Marjor Teaching in Two of Colleges

传统的教学模式已经不能满足人才培养的要求,而行为导向教学法强调培养学生的专业能力与社会能力,以学生为主,老师作为引导者,让学生主动去设计完成教学过程。通过对行为导向教学法的研讨,对项目教学法、模拟教学法、案例教学法、大脑风暴法等在二本院校市场营销专业教学中的应用进行分析,并提出注重发挥教师的能动性、因材施教、加强团队建设、改进考核方法等相应的教改对策。

The traditional teaching model has been unable to meet the demand of talent, and behavior oriented teaching meth- od emphasizes the cultivation of the students＇ professional ability, social ability, student-centered, teacher as a guide, let the students finish the teaching process design. Through research on behavior oriented teaching, the project teaching method, simula- tion teaching method, case teaching method, the brain storm method in two colleges and universities marketing teaching are ana- lyzed, and it is raised to pay attention to the teacher＇ s initiative, teach students in accordance with their aptitude, strengthen team construction, improve assessment methods and corresponding teaching strategies.