高校官方微博在校友关系拓展中的价值与策略

On the Value and Strategy of University Official Microblog in the Development of Alumni Relations

校友是学校非常重要的资源。在社会化媒体时代,高校官方微博是校友关系拓展的重要渠道,具有多方面的价值。高校需要利用好这一新平台、新工具、新渠道,营造良好的校友关系,从而使学校获得更好的发展。

School alumni are very important resources. In the era of social media, the official micro-blog is an important channel for alumni relations development, which has value in many as- pects. In order to create a good alumni relations and promote a better university development, universities should make good use of this new platform, new tool and new channel.