浅谈汽车服务营销策略

On Automotive Service Marketing Strategy

伴随着社会与经济的发展,人们生活水平的提高与改善,服务营销的地位和作用日益凸显。目前,中国汽车行业的发展正处于汽车产品营销到汽车服务营销转型阶段,因此,导入服务营销理论体系,可为汽车行业的发展带来新的突破。本文以服务营销理论为基础,对国内汽车行业的服务营销进行相关研究,分析了服务营销在汽车行业的现状和存在的问题,以供同行参考。

With social and economic development, people＇s living standard has improved a lot. The status and role of service marketing has become increasingly prominent. Currently, China＇s auto industry is in the transformation stage from marketing of automotive products to the automotive service marketing. Therefore, introducing service marketing theory system can bring new breakthrough for the automotive industry. Based on service marketing theory, this paper studies the domestic automotive industry marketing services, analyzes the status and problems of services marketing in the automotive industry, in hope of providing reference for peers.