从“展示·图强”到“分享·和谐”——《人民日报》历届全运会报道舆论引导嬗变分析

From “Displaying,Showing Strong”to “Sharing,Being Harmonious”: Evolution Path of Guidance of Public Opinion in the Reported Remarks on the Previous National Games in People's Daily

运用文献资料法、历史分析法,以《人民日报》历届全运会报道为内容分析文本,从社会变迁的视角探寻其舆论引导的嬗变路径。结果显示:《人民日报》全运会报道舆论导向沿着展示·图强—回归·继往开来—反思·改革—分享·和谐的路径发展,与中国体育的发展轨迹相符,折射出中国体育发展的节奏和变迁。

With the method of literature and historical analysis, this paper explores the evolution path of the guidance of public opinion from the perspective of social transformation, by analyzing the reported remarks on the previous National Games in People＇ s Daily. The results show that the reported remarks on the previous National Games in People＇ s Daily develops along the road of displaying showing strong returning looking into future rethinking refor ming sharing being harmonious. It is consistent with the development track of Chinese Sports, reflects the rhythm and chane of China Snorts＇ develooment.