《中国体育报》北京奥运与伦敦奥运报道国家认同议题框架分析

National Identity Issue Framework Analysis of China Sports in 2008 Beijing Olympic Games and 2012 London Olympic Games

采用内容分析法和框架分析法,对《中国体育报》2008年北京奥运、2012年伦敦奥运报道国家认同议题进行分析。研究结果表明,《中国体育报》北京奥运国家认同议题报道量高于2012年伦敦奥运;在报道走向方面,相较于2008年北京奥运,伦敦奥运国家认同议题报道呈下降趋势。与2008年北京奥运报道相比,2012年伦敦奥运《中国体育报》更注重通过运动员、政治、经济议题来建构国家认同感;而与2012年伦敦奥运报道相比,2008年北京奥运《中国体育报》更注重奥运精神、社会以及其他议题的报道。

By content analysis method and framework research method, this article makes an national identity issue frame work analysis of China Sports in 2008 Beijing Olympic Games and 2012 London Olympic Games. The results show that,in Chinese Sports Newspaper, the national identity issues in Beijing Olympic Games were higher than London Olympic Games＇ ;compared with Beijing Olympic Games, the repot trend of national identity issues in London Olympic Games de creased. Compared with Beijing Olympic Games, the reports of China Sports Daily in London Olympic Games paid more attention to the athlete, political and economic issue framework to construct national identity. Compared with London O lympic Games, the reports of Chinese sports newspaper in Beijing Olympic Games paid more attention to the Olympic spir it, social and other issue framework.