我国健身会所经营中的经济学问题分析与探讨

Economics Problems in Fitness Club Management in China

通过文献资料、实地考察和对经营者的访谈后,发现我国健身会所经营中存在诸多问题,主要为利润低、容易亏损、倒闭现象频繁、风险越来越大。从经济学理论分析这些问题存在的根本原因,总结我国健身会所经营中的经验和教训,为我国健身会所的有效经营提供参考。研究认为目前我国健身会所已经处在竞争比较激烈的买方市场,在经营中必须遵循经济规律,如采取科学的成本收益计算方法;准确认识健身会所的价格弹性特点,合理采取价格策略;经营者选择小风险的小型社区型健身会所。相关行政机构应从公共服务的角度给予社区小型健身会所帮助和支持。

By means of literature,investigation and interview on the managers in the fitness club, this article finds a lot of problems in the business process of fitness club. The main problems are low profits, easy loss, more bankrupts and more risks. It analyzes the root causes of these problems from the economics theory and discusses the experience and lessons of the fitness club business in our country, and put forward several suggestions for fitness clubs. It concludes that Chines fit- ness clubs have been in a very competitive buyer＇ s market and must follow the economic law of management, such as tak- ing cost income scientific method, understanding price elasticity of the fitness club accurately, choosing reasonable price strategy, and investing small risk community fitness club. The relevant administrative bodies should give the little communi- ty fitness club some help and support from the perspective of public service.