摘要
通过市场调研、对比分析的方法,结合实际案例,在对欧式家具市场现状分析,竞争品牌形象、产品、营销战略对比、自身SWOT分析的基础上,制定出合理的差异化竞争策略,对企业提高核心竞争力有积极的指导意义。
Through the methods of market research and comparative analysis, combined with the actual case, based on the situation on the European furniture market analysis, competitive brand, product, marketing strategy contrast, and SWOT analysis,develop a reasonable differentiation strategy which has positive significance for enterprises to improve core competitiveness.
出处
《家具与室内装饰》
2013年第11期13-15,共3页
Furniture & Interior Design
关键词
欧式家具
品牌分析
竞争策略
European Furniture
Brand Analysis
Competitive Strategy
